When we started working with Niraj, he and his team were building his second real estate company in Dubai. But all their efforts were mostly focused offline. As a relatively new brand, he knew he needed to do more for quicker traction and faster growth. His #1 challenge was hiring experienced realtors, fast, in an industry notorious for its high-turnover rates. He knew there was untapped potential in personal branding and room to grow when it came to his personal brand. But he needed a roadmap to make it happen.

1- Strategy

Through in-depth discovery sessions, we crafted Niraj’s unique market positioning and core brand message to resonate with top real estate talent.

2- Content production 

Knowing his packed schedule as a founder, we designed a streamlined content creation process. Bi-monthly deep-dive sessions captured his insights, which we transformed into a steady stream of thought leadership content. Quick voice notes and brief catch-ups were converted into engaging micro-content, ensuring consistent visibility without overwhelming his calendar.

3- Setting the foundation

We rebuilt his professional narrative from the ground up, crystallizing his personal brand mission, vision, and guiding principles. This clear foundation became the north star for all brand communications and talent attraction efforts.

4- Time-optimization 

Our systems adapted to his entrepreneurial schedule, turning scattered pockets of time into brand-building moments. This ensured consistent content delivery and market presence without disrupting his core business responsibilities.

Since Niraj started working with us in 2023, he gained 14k (up from 1800) followers, generated 2 m organic impressions, and became a top voice 6 months into his journey.

In less than 12 since partnering with us in 2023, Niraj’s LinkedIn presence went from 1,800 to 14,000 followers, generating over 2 million organic impressions. Six months into his journey, he was also recognized as a LinkedIn Top Voice.